Techniques & Tips

Selective Color in Underwater Photography

Coralscape, by John A. Ares
Photo 1 “After.” Coralscape, by John A. Ares. Selective color has been applied in postproduction. (See Photo 3 for the original image.)

Selective color is a multi-step procedure in postproduction of images, allowing certain colors to be highlighted while removing color in the rest of the image. Underwater photographer John A. Ares gives us a step-by-step look at how one can use this unique effect to transform underwater images into artistic creations.

Branding Videos & Digital Media Marketing

Social media and influencer promotion is becoming a larger part of the digital marketing mix each year.

Branding videos, sponsored posts, social media marketing... confused? We interviewed digital media marketing consultant and underwater photographer Brent Durand to get the scoop on what these services are and how they can benefit your dive business and increase your sales.

Choosing Mirrorless Cameras for UW Photography

While the number of camera manufacturers with horses in the mirrorless race has now reached critical mass with the recent entrance of Canon and its EOS-M, and the earlier entrance of Nikon with the J1 and V1 cameras, the number of models available has grown even more. However, for underwater photography the choices narrow somewhat and the early entrants in the mirrorless race, Olympus, Panasonic and Sony, are very much in the lead.