Beci Ryan

Kraken have teamed up with champion freediver Beci Ryan and Project AWARE, to launch the first in a new series of "deep-sea inspired" limited editions rums

Kraken to launch 'Unknown Deep' Rum this October

3 years ago By Rosemary E Lunn

Kraken UK are collaborating with competitive freediver Beci Ryan, because the drinks company has announced that it is opening its first underwater ‘Dive Thru'.

Beci Ryan has been tasked to freedive the depths of the National Diving & Activity Centre in Chepstow, to salvage bottles from a treasure chest full of 'Unknown Deep' rum.

Project AWARE

There is an additional twist to this product launch—Project AWARE has teamed up with Kraken UK, and that's good news. The ocean conservation charity that encourages scuba divers to litter pick underwater and remove marine trash, has confirmed that a £1 from the sale of every bottle of 'Unknown Deep' will be donated to Project AWARE. Whilst this is a new initiative, it is not a new concept. Over the years, Project AWARE has teamed up with various non-diving partners to help raise funds and awareness about marine debris.

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Distinctive Bottle

Alcoholic drinks bottles tend to fall into two camps. There is the straightforward, plain bottle. A practical ordinary vessel that holds the liquid, and does not excite or thrill you. Then there is the limited edition, exclusive, collectible bottle that catches your eye because it is so attractive. Some bottles are modern and funky, and some take their inspiration from historic flasks.

Kraken Rum