DEMA

Dan Orr has been re-elected to the DEMA Board. He is pictured here with fellow industry consultant Betty Orr.

DEMA announces the 2021 Board of Directors

The following individuals will serve three terms.

A1: Manufacturing

Jenna Meistrell, Body Glove (elected 2021)

A2: Diver Certification and Training Agencies

Tom Leaird, SEI Scuba
Jeff Mondle, PADI Americas (elected 2021)

A3: Dive Publishing, Media, Consulting and Non-Retail Service Providers

William Cline, Cline Group Advertising
Dan Orr, Dan Orr Consulting (elected 2021)

A4: Retailers

The 2020 edition of DEMA Show turned out to be a sinker

DEMA Show 2020 … what a bellyflop!

This review comes on the coat tails of the other virtual dive show, Scuba.Digital, which we attended a few weeks prior and the conclusions are just about the same; The conference component in which attendees can listen into a range of webinar-style presentations worked reasonably well.

The rest of it, however, such as networking activities which is an essential part and, to entities like ourselves, the most important aspect of taking part in dive shows, absolutely did not.

Tom Ingram

Tom Ingram at his desk in DEMA's offices

The month of November sees the return of the international dive industry trade convention, the DEMA Show, to Orlando, Florida, USA. In a peek-behind-the-scenes conversation with Tom Ingram, Executive Director of DEMA (Diving Equipment and Marketing Association), Rosemary Lunn’s interview reveals an engaged, enthusiastic diver who is passionate about our industry and the business of diving.