Boot is back in business big time
After a corona-imposed two-year hiatus, the megashow was back on, and what a resurgence it was. After I landed on a morning flight, I jumped on the bus that went from the airport to the expo complex. The route went almost all around the complex in a clockwise fashion before we got to Eingang Nord, or the North entrance, which was my stop.
“Despite the difficult general conditions, boot 2023 has written a success story. We would not have dreamt of this outcome. boot has finally reached calm waters and is once again firmly anchored in its Düsseldorf home port. The successful comeback has demonstrated that trade fairs ‘made in Düsseldorf’ have an international appeal,” stated Wolfram Diener, President and CEO of Messe Düsseldorf.