Media information & Advertising

Scandinavian Dive Show to be held alongside Boat Show in Gothenburg

Images below are from different previous expos

Since its inception in 2014, the Scandinavian Dive Show (DykMässan) has been held as a standalone event. Come 2024, it will start a new chapter.

In its tenth year, DykMässan will return to Gothenburg, where diving in Sweden first took root. And with DykMässan teaming up with Båtmässan, visitors can now visit both shows with just one ticket.

Contextual links are commonly found embedded in articles on news sites, Wikipedia pages and on a large number of pages that have been optimized for search engines. They are used to reference additional information about a topic or a keyword phrase.

Contextual advertising and links

Contextual advertising

The web banner on the immediate left is a mock-up example of an advertisement placed in a specific context; In this case this very article. If say, this post was about diving masks, the advert could be for a brand of diving masks. Or if the subject matter was a about a location the ad could be from local dive operators. The banner shown on the left is a 160 x 600 pixels 'wide skyscraper' skyscraper.

-- Sponsored content --
Here's 500 characters: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ut nisl vel enim tempus vestibulum id a elit. Cras tristique diam ipsum, non dignissim risus placerat in. Sed ornare vitae nisl quis mattis. Etiam nec odio sed urna auctor laoreet. Aenean sit amet massa nec est dictum imperdiet.

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Acceptance of links is at the discretion of the editors at any given time. X-Ray Mag only accepts links of relevance to our niche and from quality sites.

Good contextual links are directly related to the theme of an article.

Who are our readers? This diver exiting the water in British Columbia could be one of them

Readership Composition


62% attended college

Average household income

$81,500. 37% earns more than $100,000

Median age

33 years Europe 35 years US/Canada 26 years Asia

Marital status

56% are married

Household size

1 persons 24% 2 persons 37% 3 persons 13% 4 persons 18%

Spending and travel

2.9 dive trips/yr Europe 4.6 dive trips/yr US/Can. 2.3 dive trips/yr Asia

Average expenditure on dive equipment

€ 2,100 Europe $ 3,600 US € 2,600 Asia

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